Action Details
Requirements and how-to articles for Amazon's action:

Promote your brand and products with your own multi-page Store on Amazon for free.

Requirements
You need this to get it done:

Account
To create a store, you must choose one of the following options:
I have a Seller Central account
I have a Vendor Central account
I have an Advantage Central account
I represent a vendor
If none of these apply to you, you must create an account.
Brand Display Name
Your brand's shopper-facing name. Used in the store's URL and breadcrumb.
Brand Logo
Used to promote your store throughout Amazon. The brand logo acts as a home button and is displayed on all pages in the centre of the navigation.
Dimensions: Must be at least 400 x 400 pixels
Logo Asset Library Tags (optional)
You can add tags to your logo.
Home Page Meta Description
Use this to briefly describe your brand.
Home Page Template
Choose a template to start with:
Marquee - Tell brand story and show categories.
Product Highlight - Showcase a flagship product.
Product Grid - Display a large number of related products in your catalogue.
Blank - Build from scratch, without code.
Hero Image
The banner image which will be displayed at the top of your store page in the header section.
Dimensions: Must be at least 3000 x 600 pixels
Maximum file size: 5MB
At resolutions below 1500px, up to 16% of the left and right sides will be cropped. The brand logo will cover up and additional 18% of the left side of the hero image on small screens.
Hero Image Asset Library Tags (optional)
You can add tags to your hero image.
Page Navigation Title
If you want to add another page to your store in addition to the home page, you must give it a title.
Page Meta Description
Use this to describe your page.
Page Template
Same as with your home page, you can select a template to start with when designing your new page.
Text Tile (Full Width)
Text tiles contain free form text, can link to a store or detail page and can be positioned left, right, centre or justified.
Maximum length: 20 lines of text
Text Tile (Large)
Maximum length: 9 lines of text
Text Tile (Medium)
Maximum length: 5 lines of text
Text Tile (Small)
Maximum length: 8 lines of text
Image Tile (Full Width)
Image tiles can link to a Store page or product detail page. Uploading images with embedded text is not encouraged as the text will not be readable by search engines. To add text to images, use the “Image with Text” tile option.
Minimum image size: 3000 x 1500 pixels
Image Tile (Large)
Minimum image size: 1500 x 1500 pixels
Image Tile (Medium)
Minimum image size: 1500 x 750 pixels
Image Tile (Small)
Minimum image size: 750 x 750 pixels
Image with Text Tile (Text Over Image) (Full Width)
The “Image with Text Tile” has two layouts. The “Text Over Image” layout allows you to overlay text directly on an image. It includes the ability to:
- Link to a Store page or product detail page
- Add multiple text elements such as prefix, heading, body and link text
- Choose text size, alignment, and content padding
- Configure the colours and placement of the text overlay on the image
Minimum image size: 3000 x 1500 pixels
Image with Text Tile (Text Over Image) (Large)
Minimum image size: 1500 x 1500 pixels
Image with Text Tile (Text Over Image) (Medium)
Minimum image size: 1500 x 750 pixels
Image with Text Tile (Text Over Image) (Small)
Minimum image size: 750 x 750 pixels
Image with Text Tile (Image Next to Text) (Full Width)
The “Image with Text Tile” has two layouts. The “Image Next to Text” layout allows you to add text beside an image. It includes a heading and description text.
Minimum image size: 1500 x 1500 pixels
Image with Text Tile (Image Next to Text) (Large)
Minimum image size: 1500 x 1500 pixels
Image with Text Tile (Image Next to Text) (Medium)
Minimum image size: 750 x 750 pixels
Image with Text Tile (Image Next to Text) (Small)
Minimum image size: 750 x 750 pixels
Video Tile (Full Width)
Video tiles require image and video file, play full screen on mobile and play inline on desktop with option to expand to full screen.
Minimum image size: 3000 x 1500 pixels
Minimum video resolution: 1280 x 640 pixels
Minimum aspect ratio: 6:4
Maximum aspect ratio: 8:3
Video Tile (Large)
Minimum image size: 1500 x 1500 pixels
Minimum video resolution: 640 x 640 pixels
Minimum aspect ratio: 3:4
Maximum aspect ratio: 4:3
Video Tile (Medium)
Minimum image size: 1500 x 750 pixels
Minimum video resolution: 450 x 320 pixels
Minimum aspect ratio: 6:4
Maximum aspect ratio: 8:3
Product Tile (Detail) (Full Width)
Product tiles highlight a single product and can be customised to various sizes. All product tiles display price and Prime status and link to the product detail page. You can choose between 2 layouts. Product detail layout automatically displays information from the detail page.
Maximum title text length: None (pulls from detail page)
Maximum description text length: None (pulls from detail page)
Product Tile (Editorial) (Full Width)
Product editorial layout displays a custom title and description.
Maximum title text length: 2 lines
Maximum description text length: 3 lines
Product Tile (Large)
Large product tiles show price and prime status. No title or description.
Product Tile (Medium)
Medium product tiles can include a custom product title and description.
Maximum title text length: 2 lines
Maximum description text length: 3 lines
Product Tile (Small)
Small product tiles show price and prime status. No title or description.
Product Grid
List of products can be selected manually or based on search keywords. Each row will display 4 products in a row on desktop and 2 products in a row in mobile. The grid displays product name, product image, price, star rating, and shopping actions such as the "Add to cart" button, and each product in the grid links to product detail pages.
Minimum number of products: 4
Gallery
Gallery will display up to 8 images.
Maximum heading text length: 1 line
Maximum description text length: 2 lines
Minimum image size: 1500 x 750 pixels
Best Seller Tile
The Best Seller tile displays the top selling products in the brand (displays 5 products at a time) and will not be shown if the brand does not have best seller products. No setting required.
Recommended Products Tile
The Recommended Products tile displays products from the brand that are recommended to the shopper based on previous shopping history (displays 5 products at a time) and will not be shown if the brand does not have recommended products for shopper. No setting required.
Submit for Publishing
Once you have finished building your store, you can submit it by clicking the “Submit for publishing” button. Your store will be submitted for moderation. You can’t make changes to your draft while it is being moderated. Note that the moderation process can take several days. Before you publish your store, you should check for the following:
- Spelling or punctuation errors.
- All changes are included in the draft version.
- Use the mobile preview to make sure that your store is optimised for mobile experience.
- Check your images and videos to make sure that any text in them can be easily viewed (including on mobile).
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

0
Amazon Advertising - Stores
Information about creating a store on Amazon.
Official
0
Amazon - Stores
Store Creation Guide, Stores Insights, Creative Guidelines and Content Acceptance Policy.
Official
Link missing here or found errors? Improve How-Tos