Action Details
Requirements and how-to articles for Apple's action:

paid action
Apple Search Ads are a way to help people discover your app at the top of App Store search results.

Requirements
You need this to get it done:

App(s)
The app(s) you want to promote (maximum of 50.)
Eligible Countries/Regions
Select the countries you want your ad to be shown in.
Monthly Budget
Enter the maximum amount of money you are willing to spend each month on Apple Search Ads Basic (up to $10,000 USD per app.)
Maximum CPI (Cost-Per-Install)
Enter the maximum amount of money you are willing to spend per app install.
Credit Card
A valid credit card is required in order to start a Search Ads campaign.
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

0
Apple Search Ads Overview
Official information about Search Ads on the Apple App Store.
Official
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Apple Search Ads Overview
Information about Search Ads on the Apple App Store (including the differences between Basic and Advanced.)
Official
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How It Works - Apple Search Ads Basic
Information about Apple Search Ads (Basic)
Official
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