Action DetailsRequirements and how-to articles for Facebook's action:
RequirementsYou need this to get it done:
You need this to get it done:
Ratio: 9:16 to 16:9
File format: .jpg/.jpeg or .png (animated GIFs are counted as videos rather than images)
Size/aspect ratio differs based on whether it's on desktop or mobile and also whether it has a link or if it's just an image.
A short headline to grab the audience's attention and briefly explain what your ad is about (maximum of 25 characters.)
A short description to accompany your image (maximum of 90 characters.)
The link you wish to include in your post (where you would like to send your audience to.)
Call to Action
Choose the action you want people to take when they see your ad.
The following calls-to-action are available with Marketplace Image Ads:
Decide on the audience you want your post to reach (gender, age, location, interests, etc.)
Choose how long you want your ad to run for (you can either set a start and end date, or set it to run continuously.)
Enter a daily budget.
Choose currency, enter payment details and pay.
How-To ArticlesA list of useful links for you:
A list of useful links for you:
Facebook Ads Guide - Image (Facebook Marketplace)
Specifications and requirements.
Facebook Ads Help Centre - Create ads for Marketplace
Official guide for creating Marketplace ads.
Facebook Ads Help Centre - About ads in Marketplace
Official information about Marketplace ads.
Facebook Photo Ads
Information about photo/image ads - when and how to use them.