Action DetailsRequirements and how-to articles for Facebook's action:
RequirementsYou need this to get it done:
You need this to get it done:
Ratio: 1.91:1 to 9:16
File format: .mp4/.mov recommended, but most video file formats supported.
Maximum file size: 4GB
Maximum video length: 15 seconds
Captions: Not available
Objectives supported: All except Catalogue Sales, Store Visits, Messages
Write a short headline that grabs people's attention and tells them what the ad is about (maximum of 25 characters.)
A short description to accompany your video (maximum of 90 characters.)
Choose which type of call-to-action you want people to do when they see your ad.
Duration and Budget
Choose how long you want your ad to run and what your daily budget is.
Choose currency, enter payment details and pay.