Before creating an ad and choosing which ad size to use, you must first set up an ad campaign.
Action DetailsRequirements and how-to articles for Google Ads's action:
RequirementsYou need this to get it done:
You need this to get it done:
Select the single goal that would make this campaign successful to you (sales, leads, website traffic, product and brand consideration, or brand awareness and reach.) You can also choose to create a campaign without a goal.
The internal name for your ad campaign.
Select the locations you wish to target with your campaign.
Select the languages your customers speak.
Select what you want to focus on (conversions, conversion value, clicks or viewable impressions) how you want to get clicks/conversions/etc, and your target CPA (cost per action) or CPC (cost per click) depending on what type of bidding you have chosen.
Enter the average amount you want to spend each day on your campaign. You can also choose between a standard or accelerated delivery method.
Select whether to optimise (prefer best performing ads), do not optimise (rotate ads indefinitely), optimise for conversions or rotate evenly.
You can decide whether to have your ads run all day, or just specific days and times.
Start and End Dates
You can set the start and end dates for your ad campaign.
You can choose whether you want your ads to appear on all devices, or choose specific devices.
You can choose whether to let Google Ads optimise how often your ads are shown to the same user, or you can set a limit.
Campaign URL Options
Here you can enter a tracking template, final URL suffix and custom parameters.
You can choose whether to enable dynamic ads for your campaign. If you wish to, you must enter the domain, language and targeting source.
You can opt out of showing your ads on content that doesn't fit your brand (e.g. certain digital content labels, sensitive content, etc.)
Ad Group Name
The internal name of your ad group.
Ad Group Audiences
Select audiences to define who should see your ads. Search and filter by term, phrase or URL (e.g. what their interests and habits are, how they have interacted with your business, etc.)
Ad Group Demographics
You can target demographics based on gender, age, parental status and household income.
You can narrow your reach with keywords, topics or placements.
You can choose to increase your reach based on the positive targeting selected above.
The URL which the user will be taken to when they click on your ad.
Images and Logos (Responsive Display Ad)
logos which meet the requirements, upload new images or search stock images.
Video(s) (Responsive Display Ad)
You can add up to 5 videos to your ad. You can enter a YouTube URL or search by keyword or channel.
Headlines (Responsive Display Ad)
You can add up to 5 headlines, each with a maximum length of 30 characters.
Long Headline (Responsive Display Ad)
You can add a long headline, which can have a maximum of 90 characters.
Descriptions (Responsive Display Ad)
You can add up to 5 descriptions, each with a maximum length of 90 characters.
Business Name (Responsive Display Ad)
The name of your business (maximum of 25 characters.)
Call to Action Text (Responsive Display Ad)
You can add call to action text, with different language options available.
Custom Colours (Responsive Display Ad)
You can customise the main and accent colours for your ad.
How-To ArticlesA list of useful links for you:
A list of useful links for you:
Google AdSense Help
Google AdSense help centre.
Google AdSense Help - The difference between Google Ads and AdSense
Briefly explains the difference between Google Ads and AdSense.