Action DetailsRequirements and how-to articles for Instagram's action:
RequirementsYou need this to get it done:
You need this to get it done:
Instagram uses the same advertising tools as Facebook, so a Facebook page is required in order to use the Ads Manager.
Instagram Business Profile
An Instagram Business profile is required in order to be able to run ads on Instagram.
File format: .jpg/.png
Maximum file size: 30MB
Dimensions: 1080 x 1920 pixels recommended (600 x 1067 pixels minimum)
Length: Images show for 5 seconds by default (or until the user swipes out of the story)
Choose the target audience for your ad (gender, age, location, interests, etc.)
The following objectives are compatible with Instagram Stories Image Ads:
The link you wish to include in your ad (where you would like to send your audience to.)
Call to Action
The following calls to action are compatible with Instagram Stories Image Ads:
Duration and Budget
Choose how long you want your ad to run and what your budget is.
Choose currency, enter payment details and pay.
How-To ArticlesA list of useful links for you:
A list of useful links for you:
Instagram Business - Instagram Stories
How to make use of Instagram Stories and Stories Ads as a brand/business.
Facebook Business - Design Requirements for Instagram Stories Ads
Instagram Stories Ad design requirements.
Facebook Ads guide - Instagram Stories Ads (Image)
Creative specs and technical requirements for Image Stories Ads on Instagram.