Action DetailsRequirements and how-to articles for Instagram's action:
RequirementsYou need this to get it done:
You need this to get it done:
Instagram uses the same advertising tools as Facebook, so a Facebook page is required in order to use the Ads Manager.
Instagram Business Profile
In addition to a Facebook Page, an Instagram Business profile is also required in order to be able to run ads on Instagram.
File format: .mp4/.mov
Maximum file size: 4GB
Video length: 15 seconds by default, but users can take action to watch up to 60 seconds.
Dimensions: 1080 x 1920 pixels recommended (600 x 1067 pixels minimum)
Captions: Not available
Video codec: h.264/vp8
Audio codec: .aac/Vorbis
Choose the target audience for your ad (gender, age, location, interests, etc.)
The following objectives are compatible with Instagram Stories Video Ads:
The link you wish to include in your ad (where you would like to send your audience to.)
Call to Action
The following calls to action are compatible with Instagram Stories Ads:
Duration and Budget
Choose how long you want your ad to run and what your budget is.
Choose currency, enter payment details and pay.
How-To ArticlesA list of useful links for you:
A list of useful links for you:
Instagram Business - Instagram Stories
How to make use of Instagram Stories and Stories Ads as a brand/business.
Facebook Business - Design Requirements for Instagram Stories Ads
Instagram Stories Ad design requirements.
Facebook Ads guide - Instagram Stories Ads (Video)
Creative specs and technical requirements for Video Stories Ads on Instagram.