Action Details
Requirements and how-to articles for Snapchat's action:

paid action
You can create a Lens which users can use when creating Snaps.

Requirements
You need this to get it done:

Lens
Choose one of the available Lens styles.
Text
You can add text to your lens, with different font styles to choose from.
Location
Draw a fence on the map to mark the area where you would like your Lens to be available.
Dates
Choose when you want your Lens to be available. You can either have it available as a one time event or as a repeating event.
Event Name (optional)
If you wish, you can enter an Event Name for your Lens.
Payment
You can use either credit card or PayPal to pay for your Lens.
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

0
Snapchat Business Center - Purchase a Lens
Official information on distributing and promoting your Lens on Snapchat.
Official
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Snapchat Support - Create a Lens Online
Official step-by-step guide for creating a Lens.
Official
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Snapchat Business Center - Lens Specifications
Official Lens specs, branding guidelines and restrictions.
Official
Link missing here or found errors? Improve How-Tos