Action Details
Requirements and how-to articles for TikTok's action:

paid action
This video ad format can be used for Helo in-feed ads and Helo immersive video ads.

Requirements
You need this to get it done:

Video
The video which will be used in your ad. TikTok has an intelligent optimisation tool to help you optimise any videos in order to meet the aspect ratio requirement.
File format: .mp4/.mov/.mpeg/.avi/.gif
Recommended aspect ratio: 9:16/1:1/16:9
Recommended resolution: ≥ 720 x 1280 pixels / ≥ 640 x 640 pixels / ≥ 1280 x 720 pixels
File size: ≤ 500MB
Recommended video duration: 5~60 second short video
Bitrate: ≥ 516kbps
TikTok recommends that the video has background audio, the video content is complete and user experience won’t be affected due to sudden interruptions to music or videos, and there should be no blurring or distorted pictures caused by stretching or compressing of the image. They also suggest that the video should be localised for local official languages.
App Name/Brand Name
The name of your app/brand which you are advertising.
For app names, TikTok supports 4-40 English characters (2-20 Chinese/Japanese characters, depending on different models and operating systems. Bear in mind that long strings of text can be at risk for being cut off on different screen displays.)
For brand names, TikTok supports 2-20 English characters (1-10 Chinese/Japanese characters). Emojis cannot appear in the app or brand name. Punctuation and spaces will also occupy characters.
Ad Description
The description for your ad.
TikTok supports 12-100 English characters (6-50 Chinese/Japanese characters.) Bear in mind that long strings of text can be at risk for being cut off on different screen displays. Emojis, { } and # cannot appear in the ad text. Punctuation and spaces will also occupy characters.
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

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TikTok Ads - Video Ads Specification
Specs and requirements for Video Ads.
Official
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TikTok For Business
How to promote your brand on TikTok.
Official
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TikTok Business Help Center
Information about TikTok ads.
Official
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Fanbytes - Beginner's TikTok Marketing For Brands
Information about how to effectively market your brand using TikTok.
Link missing here or found errors? Improve How-Tos