Action Details
Requirements and how-to articles for TikTok's action:

paid action
This image ad format has many different placements available.

Requirements
You need this to get it done:

Placement
The following placements are available for this ad format:
BuzzVideo in-feed ad
BuzzVideo details page
BuzzVideo video post-roll ad
BuzzVideo in-feed Story
TopBuzz in-feed ad
TopBuzz details page
Babe in-feed ad
Babe details page
Vigo in-feed ad
Image Creative
The image which will be used in your ad. TikTok has an image cropping tool which means you can upload images of any aspect ratio and resize them.
File format: .jpg/.png
Recommended resolution: 1200 x 628 pixels
Aspect ratio: 1.91:1
Recommended file size: ≤ 500KB
TikTok recommends keeping key creative elements in the middle of the screen to avoid the risk of being cropped out or covered up by descriptions and/or logos. They also recommend that ad creatives should be localised for local official languages.
App Name/Brand Name
The name of your app/brand which you are advertising.
For app names, TikTok supports 4-40 English characters (2-20 Chinese/Japanese characters, depending on different models and operating systems. Bear in mind that long strings of text can be at risk for being cut off on different screen displays.)
For brand names, TikTok supports 2-20 English characters (1-10 Chinese/Japanese characters). Emojis cannot appear in the app or brand name. Punctuation and spaces will also occupy characters.
Ad Description
The description for your ad.
TikTok supports 12-100 English characters (6-50 Chinese/Japanese characters.) Bear in mind that long strings of text can be at risk for being cut off on different screen displays. Emojis, { } and # cannot appear in the ad text. Punctuation and spaces will also occupy characters.
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

0
Official
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TikTok Ads - Help Center
Help articles for TikTok Ads.
Official
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TikTok Ads - Image Ads Specification
Specs and requirements for Image Ads.
Official
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Fanbytes - Beginner's TikTok Marketing For Brands
Information about how to effectively market your brand using TikTok.
Link missing here or found errors? Improve How-Tos