Action Details
Requirements and how-to articles for Etsy's action:

Requirements
You need this to get it done:

Target Shoppers
Choose whether you want to send your offer to abandoned basket shoppers or shoppers who recently favourited something in your shop.
Coupon
A discount coupon to send to your selected group of shoppers.
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

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Etsy - Advertising & Marketing Policy
Etsy's official policy for advertising and marketing, which is part of their terms of use.
Official
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Etsy Help Centre - How to Set Up Sales and Coupons for Your Shop
Official information about setting up sales and coupons on Etsy.
Official
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Etsy - Organising a Productive Promotion for Your Shop
Official help guide for Etsy shop promotions.
Official
Link missing here or found errors? Improve How-Tos