Action Details
Requirements and how-to articles for Instagram's action:

Requirements
You need this to get it done:

Facebook Page
Instagram uses the same advertising tools as Facebook, so a Facebook page is required in order to use the Ads Manager.
Target Audience
Choose the target audience for your ad (gender, age, location, interests, etc.)
Duration and Budget
Choose how long you want your ad to run and what your budget is.
Instagram Business Profile
An Instagram Business profile is required in order to be able to run ads on Instagram.
URL
The link you wish to include in your ad (where you would like to send your audience to.)
Payment
Choose currency, enter payment details and pay.
Image
File format: .jpg/.png
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
(1% aspect ratio tolerance)
Text
A short caption can be added to your ad (maximum of 90 characters.)
Marketing Objective
The following objectives are compatible with Instagram Feed Image Ads:
App Installs
Brand Awareness
Catalogue Sales
Conversions
Engagement
Lead Generation
Messages
Reach
Store Traffic
Traffic
Call to Action
The following calls to action are compatible with Instagram Feed Image Ads:
Apply Now
Book Now
Call Now
Contact Us
Download
Get Directions
Get Quote
Get Showtimes
Learn More
Listen Now
Request Time
See Menu
Send Message
Shop Now
Sign Up
Subscribe
Watch More
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How-To Articles
A list of useful links for you:

0
Facebook Ads guide - Instagram Feed (Image)
Creative specs and technical requirements for Instagram Image ads.
Official
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