Action Details
Requirements and how-to articles for Snapchat's action:

Requirements
You need this to get it done:

Business Address
The address associated with your business (street address, city, state/province and zip/postal code.)
Attachment
The following attachment types are available for users to engage with on your Snap Ad:
Deep Link
Website
Business Account
A Snapchat Business Account is required in order to use the Snap Ads Manager.
Duration
Set how long you would like your ad to run for (you can either set start and end times or have it run indefinitely until you decide to pause it.)
Target Audience
Choose your target audience based on location, age, gender and interests.
Budget and Payment Method
Set either a daily or total budget for your Collection Ad campaign, and set a payment method (credit card or PayPal.) You can also set a goal (video views or impressions) and bid type (auto bid or max bid.)
Brand Name
The brand name which will appear in the upper left corner of your Collection Ad (maximum of 25 characters including spaces.)
Headline
The headline which will appear in the upper left corner of your Collection Ad (maximum of 34 characters including spaces.)
Name
The name for your Collection Ad which will show up in your creative library, reports and notifications.
Call to Action
The following calls-to-action are available for Collection Ads:
Apply Now
Book Now
Buy Tickets
Get Now
Listen
More
Order Now
Play
Read
Shop Now
Show
Showtimes
Sign Up
View
Watch
Thumbnail
The thumbnail image for your Collection.
File format: .jpg/.png
Maximum file size: 2MB
Aspect ratio: 1:1
Minimum recommended resolution: 260 x 260 pixels
Product Catalog
Choose four items from your Product Catalog that you would like to feature in your Collection Ad thumbnails (you can also manually upload thumbnail images.)
Requirements missing or found errors? Report

How-To Articles
A list of useful links for you:

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Snapchat Business Center - Collection Ads
Official step-by-step guide for creating a Collection Ad.
Official
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Official
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Snapchat Business Center - Product Ads
Official information on Product Ads and how to upload your Product Catalog.
Official
Link missing here or found errors? Improve How-Tos